A lot of SEO Myths. Every individual has their own opinion on the Search Engine Optimization(SEO) concept because Google doesn’t disclose the factors which they consider for rankings.
Although Google’s algorithm keeps on changing, so people came to a conclusion and try to predict something according to their own experiences or probably misconceptions, which are incorrect.
And following those individuals advice and may harm your current and future SEO projects. These are those people who just think some magic would happen and their web pages will appear on Google first page for any keyword they write.
But, unfortunately, there are no shortcuts, and SEO is the only way if you are planning something for the long term, as there is always a certain process involved to meet the success.
Haha, I know what exactly you are thinking of, Yeah, even I am an individual too. I can predict too. hmm, I won’t ask you to believe anyone, just think logically.
But, here in this article, we are going to talk about the most common SEO Myths talked about. And why you should avoid those completely.
Read on, to know if you are already believing in these SEO Myths.
SEO Myth 1 – SEO won’t Exist Anymore
The Myth – SEO is not working anymore, and its complete waste of time.
The Reality – Have you been hearing this a lot? I am sure you do. This is being talked about by those folks who actually haven’t understood the power of doing proper SEO and how the rankings work at all. These all miss perceptions put the new online marketers into a dilemma. Whether to follow the SEO concept or not.
To portray it in simple, I would like to mention if anything it doesn’t exist won’t be having a name at all.
On the other hand, I would completely agree that SEO has been more and more complicated and competitive too. And the reason behinds Google wants only the great and informative web pages on the top.
As it makes the Google searcher’s experience much better. So, instead of saying SEO is dead, we should be up and ready to do some smarter SEO strategies as that’s the only way to stand out from the crowd.
SEO Myth 2 – All you need to do is Create Great Content
The Myth – Write great content and your pages will rank automatically without any effort.
The Reality – Content is King, and yes definitely, it is.
I too love the content which is informative and educates people thoroughly. Writing content non-stop with absolute great vocabulary and well-formed sentences are always great to see.
There is no doubt, people always link back to the content which is thorough and informative compared to the narrow ones. But, that can happen only if the content is well optimized. Why?
I agree that you might have written awesome content which might have provided great value to your readers. But, how would the search engines recognize the same, if the whole content is not optimized for any keyword phrases?
This makes complete sense right, isn’t it?
Check out what experts says about, how you can optimize your content for the keyword Phrases and rank out your competitors.
The Bottom line is your informative and quality content will not be able to reach to your targeted audience if it is not well SEO Optimized.
SEO Myth 3 – Google Hates SEO
The Myth – Google Hates SEO, and making the website search Engine Optimized may penalize the website.
The Reality – This is the funniest thing, one could say and hear being in the online industry. Google Hates only if SEO system is being manipulated, by using some black hat SEO Strategies.
Google rank pages considering many factors and SEO(Search Engine Optimization) stands right at the top. Though I do agree, SEO changes according to the algorithm, but the basic concepts always stay right there.
Google, definitely uses Artificial Intelligence to rank website considering several aspects of time spent on site, page views per sessions, user experience and more.
But, if the pages are not optimized using the On page SEO techniques then Google cannot crawl your pages well for certain keyword phrases.
As keywords are important factors for SEO. It as simple as that no keywords, pages won’t rank at all. Here are some free keyword tools which can be used efficiently.
Simultaneously, if you are not getting the boost from the other web pages, which also called link juice then there are no chances to rank higher at all. There are several methods one can get some quality backlinks to their site to get rank higher. This is why it’s wise to spend some time and money on optimizing your website and make it SEO friendly.
SEO Myth 4 – Meta tags don’t work
Myth – There is no use of meta tags at all, as it won’t affect the SEO in favor.
The Reality – Meta tags are important and it helps in terms of getting good clicks and eventually that increases the SEO of a web page. Three important things are involved in the meta tags, those are Title tags, Meta Description, and Meta Keyword.
Check out the video of Matt Cutt’s
Meta Tags are found in the website <head> area and the rest two are completely optional. Though, it still important to have a Good Meta Description and Title Tags, as these appear in the SERP results.
When someone is looking for a keyword the meta description will appear in the snippet. And good tags will get better clicks and increase the CTR level.
Though if you don’t provide any meta description Google will consider the article introduction as the same, and the result might not be the same considering getting clicks on the same.
SEO Myth 5 – Guest blogging Not Working
Myth – Guest Blogging is not working anymore, its a complete waste of time.
The Reality – Guest Blogging is a traditional way of link building and still exist very aggressively. It is the most potential way of link building tactics. In fact, not just for building links it actually provides more exposure to the wider audience.
Benefits of Guest Blogging
- Building Strong Backlink in your own niche
- showcase yourself to the larger audience
- Self Branding
- Make New Friends and get content shared
- Immense traffic and more,
Just assume if you have your guest articles on multiple blogs which receives good traffic and have good Authority, how many new footprints will come to your website. The sky is the limit.
Write a fantastic piece of content which could be useful for the blog readers where your write as your content live there till the blog exist. Don’t write just for the sake of obtaining a backlink.
As getting one backlink is really the temporary thing, if you are looking for a long run. If you don’t have that much time to write content on multiple blogs, then you can always hire content writers who can do the job easier.
SEO Myth 6 – Having Encrypted SSL is not important
The Myth – SSL is used for only the sites, where products are sold and transactions happen.
The Reality – Do you still think the same that SSL is not important at all?
After Google confirmed that SSL is going to be a ranking factor back in 2014, this dilemma shouldn’t exist anymore, that SSL doesn’t have a stand. In fact, it’s also been proved in the recent SEMRush Google Ranking Factors as well.
Here are a quick 28 days Case Study Analysis Before and After changes in the statistics.
According to SEMrush, the websites with green padlock stood ahead, compared to which doesn’t have an SSL certificated installed. After looking at all this getting an SSL certificate could be an urge, to outrank your competitors.
No wonder installing an SSL is no rocket science at all, can be done in no time. If not sure, here is the helpful guide, how you could install a free SSL offered by Cloudflare swiftly without any hassle. Make your website SEO ready and stop listening to those myths.
SEO Myth 7 – You will lose traffic with Outbound links
Myth – If you link other websites from yours, you will lose all your traffic.
The Reality – People don’t understand the basic concept of SEO. Outbound links are really helpful.
If you are writing a blog post and describing something relevant topic which is not existing in your blog then, one should definitely link with one or two useful content in the overall blog post.
This will provide extra useful information to your reader. This builds up the trust, thus, they will back your website again and again.
Apart from that, by linking to the other websites you can also make more new friends in the blogosphere by reaching them out about the mention. People would love to share the content and probably you will get one more permanent reader.
SEO Myth 8 – Lengthy Content will Rank
Myth – If you write long-form content, only then you would be able to rank
The Reality – As we have seen above the many factors involve how Google ranks the pages, so just saying writing a longer content will rank doesn’t justify. Though I do agree that it would be really helpful you have longer and informative content.
Only content length not going to be matter in search engine rankings, but simultaneously it should be helpful and thorough so that the readers would read it completely and increase the time on page. Which google eventually considers and rank higher. And if the content is long enough and people are not going through completely, it’s of no use.
Apart from that, the content should be well Optimized for all the relative keywords of the main keyword. Here is a case study from SerpIQ, which shows more than 2000+ words ranks better.
Though, it’s not always you have to write the long-form content to rank better. It completely depends upon the niche you are writing on.
For Instance, if the search query is “How to install windows”, here people needs a quick solution, you can’t write 2500 words about installing windows, as the intent of the user is to get a quick solution.
SEO Myth 9 – Social Activity Doesn’t matter
Myth – Doesn’t matter if your social presence is strong or not
The Reality – There are many folks kept on telling this, just concentrate on the SEO to drive organic traffic. Social Presence is not that important, heard a lot?
Actually, SEO and Social Presence are both important impacts both goes hand in hand. Social activity is also part of SEO. Search Engine also considers engagement happens on your blog posts.
More likes, comments, and hits you get, better you will rank. These are basically called as social signals in the online industry. Apart from shaking hand with SEO, a strong social presence is helpful for branding and opens a lot of door of opportunities.
Final Words on SEO Myth’s
If you have gone through the entire article, I am sure you understand now what to do and what not to. There are several ways one can increase the Website SEO for more organic traffic. It’s always a good idea to try on the SEO things by yourself instead of hearing the SEO Myths around.
Do share with us, what was the most SEO Myths, you have heard so far?