Link building basic couldn’t be any simpler. First, choose a target site, and then acquire a link from said website. However, doing so takes a bit of time, effort, and patience. Acquiring an actual link can entail days – or weeks – of email exchanges between you and the site’s editor, or owner. One must take into account the time you spend building a wish list of sites, reviewing sites for relevant content, searching for contact information, and actually sending out emails. It could take days, or weeks before you earn yourself a backlink. But it’ll be worth it, especially if the backlink is a credible one.
So, what is a backlink? And why is it important?
A backlink – also called an inbound link – is an incoming link from one website to another. That is a link to an external site that links to your website. Search engines, like Google, interpret these inbound links as “votes” towards your site. The more “votes” your site has, the higher your rank on search results. Now, how would one go about building a (good) portfolio of backlinks for their website? Check out this infographic on “25 Ways to Build High-Quality Backlinks” from Marccx Media below.
And if you’re still asking yourself why link building is important, let me reiterate this point. In 2015, it was reported that there were over 935 million active websites. I imagine that number has grown tremendously since then. If your website is nowhere to be found in a search engine’s results page – or at least in the first couple of pages – it’s not going to be as visible as you’d like it to be. Link building allows you to increase your search rankings – making you easier to find, making your website more visible.
Check out this infographic- 25 Great Ways To Build High-Quality Backlinks To Increase Blog Traffic