When you look at 2017, last year, it was certainly a massive year for the growth of email marketing across the World. The latest reports say that email has always been the first choice for about 72% of people worldwide for brand communication and about 225 billion emails are sent every day which is about 5% in the hike from that of the last year’s ratings.
Email has merged itself to the latest generation of technology and continues to play and compete with other ways of mailing in the brand marketing strategies.
As you head forward towards 2018, there is no guarantee from the experts that Email OutReach strategies and tactics would work the same way they did in the previous year 2017.
If you want to stay in the race and make the most out of the email marketing investments, you need to consider the trends in email marketing 2018 that will surely impact email in your business in a positive manner.
The AI Technologies And Automation To Make The Emails More Considerable
Artificial intelligence has been the cherry on the cake when it comes to implementing on marketing circles. Although there are no reports out in the news that consider this matter as the fact that there is any scope of marketing applications and strategies getting together with the AI technologies, in 2018, the online marketers will continue their experimentation with the automated applications that come with plug-and-play systems.
A Must Have In 2018- The Editorial Contents
Today, the consumers of B2B and B2C value their content that more than the offers, promotions, and the product information as well. They look for the unique and user-friendly information that has the potential to speak for their brand values and lifestyle intersection.
The easy to go topics such as gifting guides, news related to the products and services available on your site, how-to topics, best outfits of the day, tips and tricks, DIYs, and other types of sticky content can be useful for the marketers as these topics or contents help in keeping the customer or subscriber engaged and away from unsubscribing your page.
It is a method where you will send a variety of emails to a different set of customers to know which email variation profits you more quickly in persuading the customers to buy or come to your site more frequently.
Subject lines can buy the variation, subject matter, email templates, and call-to-action buttons, etc. there are some email tools available on the internet with the help of which you can go for the A/B testing of your email campaign.
Cross-Channel Personalization Can Help Subscribers To Gain Experiences
Along with the use artificial intelligence Technologies to develop specific User experience, in the year 2018, you can see the marketers enhance their potential to stomach is the contents in real time across all the channels. You can expect the customisation of next generation type to come in the websites, emails, and products more frequently.
The email marketers do not ever want to give up when it comes to grabbing the attention of their customers. They are ready to do undergo all sorts of efforts and hard work to get to what they want. Attaching an embedded video to an email is one such example.
Although an embedded video is likely to improve your interaction and experience with the customer, it is sometimes hectic and laughable.
These videos are suitable for the marketers who look for demonstrating their products and their features to the customers.
Because of spam and security reasons the top email clients such as Gmail, Yahoo, and Outlook are yet to provide the embedded video feature to their customers. But, if every security issues get cleared, there is a chance that embedded videos can become the most popular email marketing trend in the year 2018.
The most important thing to understand while looking for the strategies and ideas of email marketing is to choose what suits your business and what is right for you. Embedded videos, editorial contents, A/B Testing, etc. are some of the leading trends that can determine the email marketing’s future in 2018.
The best email marketing solution is the one that targets the potential audience, engages them from unsubscribing, provide them with the required information, and track the analytics for better experiments.